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Loro Oro Case Study
Introducing Loro Oro
Loro Oro is a Czech fashion brand specializing in women’s handbags and accessories. Positioned in the mid-price segment, the brand primarily targets the European market. Before our collaboration, Loro Oro relied on influencer marketing, fashion events, local retail sales, and limited paid advertising.
E-commerce – Fashion Brand (B2C)
Company & Niche:
Target Markets:
Czech Republic
Slovakia
Other European countries
Slovakia
Other European countries
x
10
Growth in Monthly Sales
Improvement in Conversion Rate
x
10
x
2.5
Decrease in Cost per Conversion
Result
The
Brief
The
Loro Oro needed a structured and scalable digital advertising strategy to drive sales growth. The key challenge was breaking into competitive local markets where well-established brands already had loyal customer bases. Additionally, the brand’s name similarity to a well-known luxury brand required a precise advertising approach to avoid misleading traffic and ineffective spend.
Provided
Services
Meta Ads TOF/MOF/BOF Funnel & Catalog Ads
Google Search & Performance Max Campaigns
Audience Targeting & Brand Protection Strategy
Email Funnel Development & Sequences Set Up
Shopping Ads & YouTube Ads
TikTok Ads TOF/MOF/BOF Funnel
Conversion Optimization & A/B Testing
Key Takeaways
Approach
By leveraging a data-driven approach, Loro Oro successfully transformed its digital presence and secured a strong foothold in the competitive European fashion market.
✔️ Conversion rates increased 10x
✔️ Cost per conversion dropped by over 2.5x
✔️ Sales volume grew 6x compared to initial months
✔️ Performance Max campaigns became the primary revenue driver, accounting for 50%+ of total sales
✔️ Cost per conversion dropped by over 2.5x
✔️ Sales volume grew 6x compared to initial months
✔️ Performance Max campaigns became the primary revenue driver, accounting for 50%+ of total sales
Through continuous optimization and strategic advertising, we significantly improved performance and sales volume:
Launched a brand protection campaign to counter competitors bidding on branded search terms.
Implemented Google Shopping and Performance Max campaigns to scale sales and improve cost efficiency.
Optimized audience targeting through A/B testing, refining search queries, and leveraging discount-driven campaigns.
Expanded reach with YouTube awareness campaigns, positioning Loro Oro as a go-to fashion brand.
Reallocated budgets to the highest-performing channels, ensuring sustainable growth.
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