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Introducing MSDS SOURCE

MSDS Source provides comprehensive Safety Data Sheet (SDS) management solutions for organizations requiring secure and compliant access to safety information. The company primarily serves government agencies, manufacturers, and other institutions prioritizing safety compliance.

SaaS-based Safety Data Sheet (SDS) Management Solutions (B2B)

Company & Niche:

Target Markets:

United States / Canada

The Result

MSDS Source needed to generate a higher volume of qualified leads while improving cost efficiency and ensuring better ad performance tracking. The project required optimizing existing Google Ads campaigns and integrating ad data with HubSpot CRM to refine audience targeting and provide real-time insights for the sales team.

The Brief

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Services

Services Provided

Developed a multi-layered advertising strategy, combining Search and Performance Max campaigns to maximize reach and lead quality.

Enhanced audience targeting by refining keyword strategies and eliminating non-relevant queries to improve cost efficiency.

Streamlined lead qualification and sales processes by providing real-time data, ensuring more effective follow-ups and conversions.

Implemented CRM integration, enabling seamless tracking of lead interactions and optimizing the ad account with real customer insights.

Conducted in-depth campaign analysis, reallocating budgets to the highest-performing channels for improved ROAS.

Approach

Over the course of the cooperation with MSDS Source the following points were significantly improved: lead generation efforts, achieved lower acquisition costs and increased efficiency in campaign management.
Improved conversion tracking through HubSpot integration, enabling better decision-making for both marketing and sales teams.

Key Takeaways